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DESCRIPTION:Click for Latest Location Information: http://unstructured2012.dataversity.net/sessionPop.cfm?confid=69&proposalid=4734\nMarketing organizations are a challenge for IT to support. Their data needs change at least every quarter to quarter, and from campaign to campaign.  They are often pulling data together by hand from Salesforce.com, their own spreadsheets, and industry data from the web.  Increasingly, they’re blending in social data from Twitter, Facebook, and other more unstructured, unpredictable sources.\nTraditional, relational data management technologies offer neither the flexibility nor the usability required to support marketing organizations.  There's no single data warehouse model that can serve their needs reliably.  So marketers either live in Excel, or are frustrated.\nSemantic Technology offers a new, flexible data model that can blend structured and unstructured information, and is uniquely suited to incorporated ad hoc information from the web, social media, industry reports, and other sources.\nThis presentation will present a case study using a semantic technology platform to integrate structured and unstructured information into a comprehensive competitive intelligence solution for marketing, including the following:\nMashing Salesforce.com data together with random Excel data\nBuilding reports on real-time market intelligence\nCombining ad hoc, personal data combined with managed data in a single view\n
DTSTART:20120502T113000
SUMMARY:Blending Unstructured and Structured Data with Semantics: A Case Study
DTEND:20120502T121959
LOCATION: See Description
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